Consumer Trends
IFIC: Half of Americans Diet-Restrict for Gut Health
IFIC's latest consumer survey reveals that gut health has become a mainstream nutritional priority, with half of U.S. r…
Consumer Trends 87 stories
Consumer Trends
MIKE AND IKE Renews Dignitas Esports Deal for Five Years
MIKE AND IKE, the Just Born candy brand, marks five years inside the Fortnite competitive ecosystem with a national cam…
Consumer Trends
TruHeight Moves Into Functional Foods With Protein Waffles
TruHeight Vitamins, stocked in approximately 5,000 CVS locations and at Target, debuts Protein Energy Waffles deliverin…
Consumer Trends
Bush's Beans Launches $10 Beans on Toast Kit in Limited Drop
Bush's Beans ties a limited-edition product launch to a Nielsen-tracked surge of 15 million new American soccer fans in…
Consumer Trends
Cuisinart Launches Dual-Function Ice Cream and Snow Cone Maker
Cuisinart's Cool Combo ICE-CMB10 combines a 1.5-quart ice cream maker and snow cone machine in a single $99.95 countert…
Consumer Trends
ThermoWorks Taps Mad Scientist BBQ's Yoder as Culinary Editor
ThermoWorks has appointed barbecue educator and content creator Jeremy Yoder as Culinary Editor, aligning the precision…
Consumer Trends
McVitie's Parent Targets Double Healthier-SKU Sales by 2030
The conglomerate behind McVitie's, GODIVA, and Ülker has set a 2030 target to double revenue from products lower in sug…
Consumer Trends
Rapid Nutrition Launches AI-Driven Owned-Brand Platform
Rapid Nutrition's Premium Nutrition Pantry rollout signals a broader strategy to deepen vertical integration and expand…
Consumer Trends
Hi-Chew Enters Collectibles With $19.99 Miniverse Deal
Hi-Chew's Original Mix peg bag becomes a hyper-realistic miniature inside MGA's Miniverse Real Brands Vending Machine, …
Consumer Trends
Pringles Taps Buffalo Wild Wings for Three-SKU Crisp Line
Pringles x Buffalo Wild Wings debuts Parmesan Garlic, Medium Buffalo, and Asian Zing crisps at $2.69 per can, marking P…
Consumer Trends
Imagine Trends Report Maps Fresh Food's Role in Traffic Growth
Imagine's 'Freshness Reimagined' report examines how fresh food positioning is reshaping consumer loyalty strategies an…
Consumer Trends
CRISP POWER Launches First National Campaign at 3,000 Doors
CRISP POWER Protein Pretzels is rolling out a two-spot national campaign starting July 21, following triple-digit year-…